Lost art: the corporate musical

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Over on the WFMU Blog they have been chronicling a lost art form. The corporate musical! These were musicals created by large companies to help charge up their sales force during conventions. They hired professionals to do it and those professionals obviously have no passion for the subject. It’s a great example of overcoming obstacles and having to create without inspiration.

What would you do if you had to write an entire musical about bathroom fixtures? Probably something like The Bathrooms Are Coming. Not only does it contain the best (only?) song about bathroom fixture distributors ever written, but also the best song about how a woman feels about her bathroom.

My bathroom
Is a private kind of place
very special kind of place
the only place where I can stay
making faces at my face

How about a calculator company? Here’s the Monroe Calculator Company musical, It’s a Brand New Ball Game. Or JC Penny’s Spirit of 66! Which include the great song, How Would We Look Without Zippers? Or the most complicated corporate musical, General Electric’s Go Fly A Kite! It includes a trip to hell and the song Big Fat Wife and Make a Woman Out of Your Wife. This post is a potpourri of different companies, my favorite is the song from the point of view of a salesman’s wife called My VIP, a creepy appreciation from a neglected wife.

We’re those things called salesman’s wives
We gave up living when we chose our lives
But one truth stands, it will always be
We love those men, our VIPs.

Oh, and the Frito Twist.

I don’t know about you, but sometimes there is nothing more inspiring than something completely uninspired.

Best productivity tip: disable your inner-critic

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There was a challenge at instigatorblog to write your best productivity tip and link to other tips you felt were helpful.

My best tip is to…

Turn off your inner-critic for the first pass: When you are writing or sketching or designing something, let yourself do a quick first pass at it without criticizing it. Let your mind wander and be free. Once you have a complete rough, it’s much easier to go back and edit something toward perfection than it is to try to create something perfect the first time through.

Don’t be paralyzed by perfection!

After you’ve written your first draft, let your critic go crazy on it until it is good enough.

I wrote about a metaphor for this idea, the one I use, in The Two Faces of Creativity, Orson and Ed.

Here are links to some more great productivity tips.

Unplug! From Daily Blog Tips
Have fun! Kiss2

 

Creativity tip: work fast

This is a tip for the kind of person that starts a project, but fizzles out before it’s finished. Work fast!

You can bypass your inner-critic and unleash your inner-Ed Wood by just getting your product out as quickly as possible in one giant unfinished lump. Don’t think. Don’t edit. Don’t stop to reimagine the whole thing.

Not only will it help you get a project, at least a first pass at the project, done quickly, it will clear out your brain so other ideas can take their place. Then, after a period of time, you can go back and start the editing process. This works with illustration, writing and even dance.

There are lots of events designed to help you accomplish working quickly. Probably the king of work fast, edit later is nanowrimo (National Novel Writing Month). They give you the month of November to write a  50,000 work novel. They don’t care about quality, just quantity. I know a few people who have only finished novels because they participated.

In June, they are working a new project called Script Frenzy! The idea is that you, or you and a partner, write a 20,000 word screenplay or stage play during the month of June. If you’ve been putting off writing your screenplay, sign up for this event. It’s free, they send you emails to inspire you and you can get a community of people to commiserate with.

I once had a writing teacher that said you needed a four-foot high stack of terrible stories before you produced anything worth reading. If nothing else, this will give you another inch toward that four feet!

Write A Manifesto: Creativity Tip

handturkeySometimes a lack of limitations on your art is stifling. Faced with an infinite number of possibilities, your brain refuses to make any decisions. Define down what you’re doing with a manifesto!

At its most base level, a manifesto is a written declaration of your principles and intentions. However, they can be a blast! Not only do you get to set forth what you believe without justifying it, you can also denounce everything you don’t like! You can use it focus your passion and fill yourself with a sense of purpose.

While you are writing it use the strongest possible language. Take a look at this bit from Manifesto of the Futurist Painters:

We will fight with all our might the fanatical, senseless and snobbish religion of the past, a religion encouraged by the vicious existence of museums. We rebel against that spineless worshipping of old canvases, old statues and old bric-a-brac, against everything which is filthy and worm-ridden and corroded by time. We consider the habitual contempt for everything which is young, new and burning with life to be unjust and even criminal.

We are sickened by the foul laziness of artists, who, ever since the sixteenth century, have endlessly exploited the glories of the ancient Romans.

It doesn’t mean you have to start your own artistic movement, you can use that kind of strong language whether you are knitting, styling hair or tracing your hand on a paper plate to make Thanksgiving turkeys.

Something like:

We violently reject the mass-produced Thanksgiving turkey tchotskies available at Hallmark stores. They exist as stagnant nothings without souls. At a time when thankfulness is supposed to be at the forefront of our very beings, instead we find ourselves faced with a tiny feathered tryptophan drenched disappointments. The answer is the power and cosmic beauty of a hand traced turkey! Is not the hand an avenue into the self? Is not coloring in that hand an expression of all the is good? Making a hand turkey is a celebration of thankfulness that will resound across the universe.

And so on…

Here are a couple more examples:

The Surrealist Manifesto

DADA Manifesto

If you need any help, just comment and I’ll be happy to contribute to your manifesto.

Short-term obsession: creativity tip

The word “obsession” has taken on taken on a negative spin in the last decade. It used to be that if you were obsessed with something it meant you were good at it and knew all about it. Well, drug companies and stalking laws have redefined being obsessed, to any degree, as abnormal.

Think about all the great artists in the world that were obsessed with something. Painters that painted the same subjects over and over again. Writers that dealt with the same situations or topics in everything they wrote. It’s funny, but it’s usually because of these obsessions that we enjoy the artist in the first place. It’s like a hook or a doorway into what they do.

To super-charge your creativity, take a topic you are interested in but haven’t studied and developed a short-term obsession. How short? That’s up to you. It could be a day, a week or a month. Read a book on it. Google up all the best websites on the topic. Talk to other people about it. No topic is too high or too low. If you like  Christopher Walken, use him. The possibilities are endless, cowboy poetry, unicorns or squirrel recipes, whatever you find yourself wanting to obsess on, do it!

When you sit down to create you won’t be short on ideas. In fact, the idea will be right in front of you. Make sure you create more than one thing based on your obsession or it really doesn’t qualify.

Eventually, you’ll get tired of your obsession. Just drop it. You can always go back to it. In the meantime, pick something else to be obsessed with.

Being obsessed frees you from having to worry about being “creative” in the sense that most people use the word. You don’t have to come up with a big idea or topic, you just use what is right in front of you.

I’m off to research the use of surgically implanted monkey glands used to keep rich people young in the 1920s.

Process of Design: Do You Have A Final Vision Before You Begin?

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Many Stuff, a graphic design and art blog, asked a group of designers the same two questions:

When you work, do you think in terms of forms or in terms of a creation process? Do you have a clear vision of your final image or does it come only from an upstream creation process?

They answers are interesting, varied and worth reading. They have been published, along with examples of each designers work, in a large (70M) PDF file called About the Process. So, t takes a while to download and some of the answers are in French.

Here is a sample answer:

All I create is just reflexion of me and my feelings. My work is to come up to the mirror and make a copy of the picture I see! Nothing more! – Stanislav Chepurnov

link via PingMag

Download the PDF file here

Find Time To Read

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Having trouble finding time to read? Long stretches of uninterrupted time can be hard to come by. Daily Lit has a great solution. Choose from their selections of about 250 public domain books and they’ll email you an easily digestible chunk. For example, you can get Tale of Two Cities in 170 parts, you choose what days you get the email and at what time. They have ton of classics that you have sworn you’ll get around to reading. Everything from Crime and Punishment to The Autobiography of Benjamin Franklin is yours in bite sized chunks.

I signed up for The Art of Money Getting by PT Barnum in 26 parts.

Link to Daily Lit

Design your own propaganda, for you!

There are corporations out there spending billions of dollars to make you buy what they have to sell. They are pitching you toothpaste, cars and movie stars constantly. There is hardly a place left in the world that isn’t covered in advertising. Why not use all this propaganda as an opportunity to advertise for yourself? Surely you can use the same advertising methods to fill your brain with how awesome you are.

Spend a little time today designing advertising for yourself! Make a poster of yourself with just the word “genius” at the bottom. Here’s a website where you can use to do it easily. Then, write your bio as if you had a high-powered PR agent who puts a positive spin on everything. Leave out anything you want and make sure that anything positive is slightly exaggerated.

In fact, write a whole campaign commercial that you can play in your head. Start with your rough beginnings. No matter how good you had it, make it sound like you had to struggle. Then, pick out every positive thing you have done to work toward your goals. Hire that guy who does all the movie trailers to talk about how great you are in an over the top way. Let the commercial end with you surrounded by your greatest accomplishments.

Don’t stop there. Project yourself in the place of products in all the advertising you see or hear. All the adjectives they attach to the product actually apply to you! You are sweet-smelling, delicious and you can help people save money on their mortgage!

Every instance you see today where someone is trying to make you feel good about their product, turn it into an opportunity to make you feel good about yourself.

Take control over the propaganda in your life!

Tom Waits on songwriting

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The latest Mojo Magazine has an interview with Tom Waits about his songwriting process. I wanted to share a few quotes. The first is on the diversity of influences songwriters have. The basic point being that you draw from sources that are unlike your own.

We all have a feeling that songwriters are purist, that if you like folk music you only listen to folk music, but it’s not true. Like for example, Howlin’ Wolf loved Jimmie Rodgers and Muddy Waters loved Gene Autry. He didn’t sit around listening to blues all day. It’s like breathing your own oxygen. You’ve got to find some nutrients somewhere.

I love the thought of Muddy Waters sitting around listening to a Gene Autry album and digging it. Creators need a broad range of  sources to create new things. Limiting your consumption also limits your output. If you want to break new ground, you’re going to need every resource you can get.

He also compares hearing new and different music to “entering another world.”

I think everybody’s looking for something they’ve never seen before. You work on your songs, but your songs also work on you. So you absorb and you excrete and in some way you retain, and slowly you start to become some place that songs are passing through. I’d like to think that they enjoy blowing through you. There’s something electric about you, maybe, some kind of a force left behind by music that passes through you. Like everybody likes to be around someone who does something well and loves doing it, so songs would be no different, right? Like, ‘Let’s blow down and see that guy.

In other words, instead of trying to build the songs, make yourself into a person that attracts songs. You have to open all the windows in your house for a breeze to come through and you’ll have to open your mind to new resources for ideas to wander in.

My iPod Is Smarter Than Your iPod

The internet is just loaded with ways to fill your iPod with smart stuff for free!

The best site for free audio smart stuff is LibriVox. This is a sister project to Project Gutenberg their mission is to supply mp3s of people reading books, articles and stories in the public domain. I have found the quality of the readers to be uneven, but I can’t complain because it’s all free.

What about free old time radio shows? Try Old Time Radio Fans. You can even get the original broadcast of War of the Worlds for free.

Even though it is incomplete, if you want some free Shakespeare audio students at Los Medanos college have a podcast where they are working their way through all of Shakespeare’s work. What they have done already is available on their site. Shakespearecast.

Finally, Stanford University offers free audio of faculty lectures on many different topics. This is an amazing service. They have three courses that they are offering all lectures completely free of charge.