David Zucker, one of the minds behind movies like Airplane and The Naked Gun, set out these fifteen rules for comedy. They’re smart rules. If you break them, people probably won’t laugh. Of course, rule 15 applies to any list of rules when it comes to creativity.
Some of the apply only to comedy, but others apply to most creative work. For example, the rule about two jokes at the same time canceling one another out. This is just a good reminder to give each part of your story or song its moment or it will get lost.
These were written many years ago, so the references are a bit outdated. (Especially OJ)
1. JOKE ON A JOKE: Two jokes at the same time cancel each other out. When an actor delivers a punchline, it should be done seriously. It dilutes the comedy to try to be funny on top of it. Likewise, if there is something silly going on in the background, the foreground action must be free of jokes and vice-versa.
2. ACKNOWLEDGEMENT: Actors in the foreground must ignore jokes happening behind them. At the end of Naked Gun, Priscilla Presley tells Leslie Nielsen, “Everybody needs a friend like you.” They never acknowledge O.J. Simpson’s wheelchair careening down the steps and launching him into the air.
3. UNRELATED BACKGROUND: A joke happening in the background must be related in some way to the action in the foreground. The reason why the O.J. Simpson joke works is because he’s flying through the air as a result of being slapped on the back by Drebin.
4. BREAKING THE FRAME: Don’t remind the audience that they’re watching a movie. This is the rule most often legally bypassed, but a movie has to be a strong one to withstand more than one or two of these.
5. TRIVIA: A joke using references so arcane that few people will ever get it.
6. JERRY LEWIS: Don’t use a comedian in a straight man role. Scenes in a parody ought to mimic the real thing. That means, basically, follow Rule #1. You’ve got funny lines in the script. If you add comedians (and “funny” character names, “funny” wardrobe, etc.), it’s a joke on a joke.
7. AXE GRINDING: When the joke is overshadowed by some message, it gets unfunny fast.
8. SELF CONSCIOUS: Any jokes about the movie itself, the movie business, or comedy itself. A strict no-no because it prevents the audience from being invested in plot and character.
9. STRAW DUMMY: Where the intended target is set up by the writer instead of real life. Even if the joke hits the target, who cares?
10. CAN YOU LIVE WITH IT?: Once a joke is made, it can’t be allowed to hang around after the initial laughs. In Naked Gun, Frank and Ed are seated in a car, their lips turned ridiculously pink from the pistachio nuts they’re munching. But one scene later, when Frank goes snooping in the bad guy’s apartment, he’s got to be clean. It’s kind of like buying a personalized license plate. How long can “I H8 MEN” be funny?
11. THAT DIDN’T HAPPEN: Something that totally defies all logic but is on and off the screen so fast that we get away with it. Example: Robert Stack in Airplane! yells to Lloyd Bridges, “He can’t land, they’re on instruments!” And of course we cut to the cockpit and four of the actors are playing musical instruments. Seconds later, in the next scene, the saxophone and clarinets have disappeared. If it’s done right, no one in the audience will ask where the instruments went.
12. LATE HIT: You know a particular target has had enough when it’s been raked over the coals by Leno, Letterman, the MTV Awards, etc.
13. TECHNICAL PIZZAZZ: Special effects don’t necessarily mean funny.
14. HANGING ON: Don’t play a joke too long. When it’s reached its peak, get the scissors.
15. THERE ARE NO RULES