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Send me a dollar

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There was an old classified ad that would run in tiny local newspapers that said, “Send me one dollar and I’ll send you the secret to making $1000 in the mail-order business.” What you got was a single printed sheet with instructions on how to place a classified ad that said, “send me one dollar and I’ll send you the secret to making $1000 in the mail-order business” and how to make a copy of the letter in your hands to mail out to the people that responded.

The beauty of this idea is that it exists only to make money.

Often people approach creative endeavors with the idea that making money from it will be a side-effect of the creative process, not an intrinsic part of it. What if you started with making money and then applied your creative process to it?

There’s no money in being a poet, but there’s a poet who sets up a booth at a local street fair in Seattle and writes poems for $10 on an old analog typewriter as you stand and wait. There are also Art-o-mat vending machines all over the US that sell tiny pieces of art for a few dollars from a vending machine.

Do a project where money is the point. Sometimes even a little money can prime the pump and lead to bigger things.

 

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