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Incomplete Manifesto for Growth

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I’ve been reading CAD Monkeys, Dinosaur Babies, and T-Shaped People: Inside the World of Design Thinking and How It Can Spark Creativity and Innovation by Warren Berger. The basic idea of the book is to teach you to look at the world as a designer and then to show you how apply that to whatever your passion happens to be. I’ll write more about when I’m finished.

In passing, he mentioned Bruce Mau‘s Incomplete Manifesto for Growth and from the little bit he said about it I had to immediately put down the book and look it up. Bruce Mau is a very successful designer and he wanted to put down his thoughts on creativity in a manifesto. It’s 43 ways of changing your perspective and getting started. It’s 43 ways to move forward when you’re stuck. It’s a map out of the creative rut that you might find yourself in.

Bruce Mau wrote it in 1998 and unleashed it on the internet. It’s one of those things that just might change your life. I’m cutting and pasting a few bits of it below, but you should read the whole thing.

4. Love your experiments (as you would an ugly child).
Joy is the engine of growth. Exploit the liberty in casting your work as beautiful experiments, iterations, attempts, trials, and errors. Take the long view and allow yourself the fun of failure every day.

9. Begin anywhere.
John Cage tells us that not knowing where to begin is a common form of paralysis. His advice: begin anywhere.

31. Don’t borrow money.
Once again, Frank Gehry’s advice. By maintaining financial control, we maintain creative control. It’s not exactly rocket science, but it’s surprising how hard it is to maintain this discipline, and how many have failed.

37. Break it, stretch it, bend it, crush it, crack it, fold it.

43. Power to the people.
Play can only happen when people feel they have control over their lives. We can’t be free agents if we’re not free.

Read the rest

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