Pugs, the drip, and the Super Bowl

IMG0042 23Seth Godin has a concept he calls “the drip.” It’s an easy way to refer to the amazing power of repeated effort. The idea that if you do something every single day, parcel out the work and slowly introduce people to concepts, it’s not long before you’ve built something huge. Sometimes things change in micro, like making a difference in one person’s life. Other times, they have enormous implications for the world.

I spent a lot of time consistently providing content for a pug.

In the mid-1990s, we got a pug named Roscoe. He was a great dog. Internet famous during the early 2000s, he even made it on the cover the of the Seattle Times. OK, I helped a little bit, but he was pretty charismatic.

2265202595_01ff03e808_oOne of our favorite memories, my wife and I, is picking him up from the horrible farm where he was born and bringing his tiny body home and picking all the fleas off with tweezers. He doubled in size the day after the fleas were removed.

For about five years in the 2000s, if you typed “pug” into Google Roscoe would be at least 8 of the first ten results. I did a photo series called “Disinterested Pug with Found Objects” and took a picture of him in headphones in front a podcasting microphone that got used about a thousand times.

He died in 2009, and we still miss him.

CwMpr-FVUAA3WPWWhen we were trying to come up with mask ideas at Archie McPhee in 2012, a pug mask was a pretty obvious choice. While the mask is not entirely based on Roscoe, it’s actually three pugs merged together for different traits, he’s in there. The mask has his ears and bit of his forehead, but that’s not his tongue.

When we made an action figure of someone, me actually, wearing the mask, we named it Roscoe.

Of course, because our mask was successful, it got knocked off. Which means, there are black market versions of my dog Roscoe all over the place. A pale imitation of his original cuteness, but still, the line is straight from one thing to another.


This year, one of the teams in the Super Bowl has declared itself the “underdog” team which means their fans are wearing dog masks. One of the players did a news conference in a knockoff mask, so the fans are buying them to wear during the game.


Today I can turn on the TV and I see the weird results of my efforts. The narrative thread from my wife and I getting that tiny puppy and people wearing a bizarre version of his face on the biggest sports event of the year is pretty direct. And, since I know nothing about sports, the whole event just seems like some kind of ritual in his honor.

For me, instead of a sports event, it’s the world recognizing what a good dog he was.

So, I guess what I’m saying is that with a little consistent effort your dog could be on the Super Bowl in 20 years. Never forget the power of consistent effort to change the world. Even if all you’re doing is making it a little weirder than it was before.


Inspiration, or something that looks remarkably like it

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Don’t loaf and invite inspiration; light out after it with a club, and if you don’t get it you will nonetheless get something that looks remarkably like it. – Jack London

People don’t worship the idea of inspiration as much as they used to, but as my friend Ron Drotos says, “Inspiration is real!”

Sometimes artists are inspired. When they talk about how inspired work they say, it hit me like a bolt and I knew exactly what needed to be done. The first draft was perfect and finished in record time. It was as if a divine force was guiding my hand the whole time.

That’s amazing and I believe them. However, it has never happened to me. Everything I’ve ever done has been hard work.

I’m willing to bet that’s not the case with most art and design. Most creation is an informed guess at what’s going to work.

You can make that guess better with sustained effort, practice and using your talents in the best possible way. But, no spiritual being can take credit for what you did, you worked hard to develop the tastes and abilities to make it happen.

Be grateful for inspiration when, or if, it occurs, but don’t depend on it. Don’t wait for perfection before you begin. No, as Jack London said, you have to go out hunting for it. And you know, you may never find actual inspiration.

But, you’ll find something that looks remarkably like it. In fact, so much like it that you can’t tell the difference between inspired work and what you’ve done. Your hard work is completely invisible, even though it was a struggle to finish.

So, don’t lay back waiting for an idea to just occur to you. Go out and hunt it down. You don’t need to use a club. In fact, I prefer to use a net when I hunt for inspiration. That way I can let it go when I’m done. It’s a kind of creativity catch and release. It’s much more humane, and someone else can catch it use it as well.


Making someone else happy

Screen Shot 2018-01-29 at 2.48.26 PM.pngStuck for what you should do next?

Focus on making one person happy. Buy them a gift. Feed them. Sit and listen to them talk without offering any advice, only support. See the movie they want to see with them.

If they want to, let them do something in return. Letting them do something for you will make them happy. What did they do for you? Can you return the favor?

Anticipate a need they don’t even have yet and offer them a solution. Do something completely weird and unexpected that they can tell as a story to their friends. Take them on an adventure to a place that makes you happy.

After you’ve listened carefully and seen how they react to the things that you love, why not invent a product, a recipe, a song or a short story just to appeal to that one person? At this point, you’ve got a pretty good idea about what they really like.

When you are looking for what you should do next, why not focus on making one person happy? I bet, after all that effort, what you do would make more than that one person happy. In fact, I bet it would make a bunch of people happy.

Focus on an audience of one first. Build from there.

Surviving blandness

The creative adult is the child who survived after the world tried killing them, making them grown up. The creative adult is the child who survived the blandness of, the unhelpful words of bad teachers, and the nay-saying ways of the world. The creative adult is in essence simply that, a child. -Ursula Le Guin

After Ursula LeGuin died, I kept seeing this quote pop up in articles and Facebook memorials. But, almost no one posted the whole thing. Most people shorten it to say, “The creative adult is the child who survived.” And that’s it. Changes the meaning quite a bit don’t you think?

It’s pretty easy to see why the rest of the quote isn’t featured. It’s challenging, dangerous and true.  The shortened version is a bland version of the whole thing, exactly what she’s railing against.

She’s saying that uncreative adults were children killed by the world and reborn as boring, normal zombie shouting “Blaaaand!” instead of “Brains!” Not killed by a villain or someone with ill-intent, but killed by mediocrity, coaching toward being “normal,” and just being told over and over again that they were wrong.

So, in her memory, help the world be less bland. Support someone who is doing something different today. You could download an album from Bandcamp by a band that’s just starting out, go see a play put on by a local high school or college, or buy an original piece of art from an unknown artist.  If you can’t afford to do that, why not just write an email to someone who you admire for being different and letting them know how much you appreciate them and their work.

We could all use a little help surviving bland.

The excitement of being lost

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When things are shaky and nothing is working, we might realize that we are on the verge of something.

-Pema Chodron

We’ve all felt the frustration of working on a project and reaching a point where you don’t know where to go next. Whether the world has provided a difficulty or it comes from inside your own head, you are unable to move forward. You are creatively lost.

What if instead of reacting with frustration, we could react with excitement? That irritating feeling that you don’t know where to go next means you are in a new area of the map. You’ve entered into a place you’ve never been before, no wonder you feel frustrated.

It’s as if you had made an anniversary reservation at your favorite restaurant and arrived to find it closed because their plumbing broke. You could cancel your whole evening at this point. Give up angry and complain to all your friends about the injustice of it all. Or, you could try that new restaurant down the street. It’s so new there aren’t even any Yelp reviews yet. It’s a style of food that you’ve never tried, and it might be terrible, but it will be an adventure.

What if our blocks and creative frustrations mean we are in new territory? Should we turn around and try to make our way back to familiar ground or should we start to add to our map and expand the area where we feel comfortable?

Getting lost is scary and frustrating, but it also means we’re someplace we’ve never been before. And isn’t that what creativity is?



Take on a new persona: creativty tip

Screen Shot 2018-01-25 at 6.00.14 AMWhen The Beatles were at their most popular they were under incredible pressure to equal their previous successes. Being in a band had stopped being as much fun as it used to be and they’d lost some of the freedom they had when they were unknowns. So, Paul McCartney suggested that they make up a fictional band and write the music that band would write. That’s how we ended up with Sgt. Pepper’s Lonely Hearts Club Band.

David Bowie would change his whole persona from era to era. Stephen King used a pen name, Richard Bachman, to release novels.

What if you made up a new persona for yourself? An alternate you with different taste and working habits. It could lead to you creating work that you might not make yourself. It might break down self-imposed limitations and filters you have set up. Looking at the world from a new, imagined, pair of eyes can help you see new things and the same things in new ways.

I’m not saying you have to get new clothes and walk around using a different name, although that might be fun, but when you sit down at the keyboard or walk out on stage or even go into a meeting at work, ask yourself what this other persona would do in that situation.

Is this person a more carefree version of you? Are they angry? Are they impervious to criticism? Obsessed with gnomes? Do they secretly think that all hummingbirds are their mother? Are they an orphan? Do they have ten brothers? Do they try to work crabs into conversation as much as they possibly can?

Put as much or as little detail into the persona as you want.

One of my favorite Twitter accounts is Myrna Tellingheusen. I don’t know who writes it, but they do an excellent job of filtering the world through the eyes of a retiree living in a gated community in Southern California. When she tweeted, “When I need fresh air, I go to the Hallmark store,” it seemed a perfect mix of poetry, humor, and empathy that would never have existed without a deep understanding of Myrna’s environment.

Allowing another person’s worldview to temporarily eclipse your own unlocks your creativity. Even if that worldview is more limited than your own, the new boundary frees you up to create something new.

As Walt Whitman said, “I am large, I contain multitudes.” Let one of that multitude take control for a while and see what they produce.

Maybe your new persona is even more talented than you are and when they’re done, you can take all the credit for their work!

Do what you want: creativity tip

Do what you want.

If it’s terrible, never show anybody. If it reveals too much about you, save it to a folder called “inventory” so no one will ever look at it. Just don’t waste time worrying about what other people think when you’re alone.

If there’s nobody looking over your shoulder, the stakes for experimentation are very low.

Do what you want.

Don’t try and please your family and your friends. Don’t imagine a person who wouldn’t like what you’re doing. Please yourself. Make the thing that makes you happy.

There’s no law that says you have to show anyone your first draft or your second draft or any draft. You decide that.

If you never had to show anyone your work, what would you do?

Read about the theory of obscurity here.

Bigger is funny, smaller is cute


In the novelty industry, there’s a rule that you can always make a bigger or smaller version of something to create a new product.

I actually think this rule is a good one to apply whenever you’re creatively stuck. Would it make sense if I made the idea bigger or smaller? Sometimes even a simple distinction like that can create something twice as interesting as your original idea.

Would your song sound better with an orchestra playing it or just a single violin? Should you amp up the tension in your story or pull it back.

As the old school novelty guys say, “Bigger is funny, smaller is cute.”  Which is not true for everything, but is definitely true for underpants.

Making useful mistakes: creativity tip

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Having your thoughts organized is usually a good thing, but sometimes to get creative you need to shake things up. If everything is where it’s supposed to be it’s hard to actually see anything. Sometimes, logic doesn’t work when you’re trying to come up with something new. In fact, a lot of inventions and scientific discoveries are mistakes.

How do you wake your brain up to the potential of the world around you? Can you make useful mistakes on purpose?

There’s an improvisational exercise I’ve found helpful. As quickly as you can, go around the room and point at ten objects. Then, give each object an incorrect name. If you point at a lamp, call it a slow cooker. If you point at a chair, call it a knife.  Don’t sit in your chair and look at things, actually get up and move around the room and physically point at objects. Look at them closely as you name them.

The first time you do it, it will probably take you a while to come up with wrong answers. The more you do it, the faster you’ll get.

This process actually helps to break down predetermined categories in your brain and forces you to see things again for the first time.

I find that if I do the exercise quickly enough the world actually seems brighter and I notice details in things that I’ve never seen before. The effects also last for hours.

If you want to follow the exercise even further down the road, apply your logical brain to one of your incorrect answers.

Why did I call the lamp a slow cooker? Is there a connection? The light bulb does produce heat, could it cook? An Easy-Bake oven was just a light bulb in a plastic box and it cooked very slowly. Could you use the heat from the lighting in your house to cook? What if ovens were all boxes with giant light bulbs and you had to wear protective goggles to cook so you didn’t go blind?

Try the exercise and see if it works for you. Imagine how useful it would be to have a tool to help you wake up and pay attention whenever you wanted to.

Send me a dollar

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There was an old classified ad that would run in tiny local newspapers that said, “Send me one dollar and I’ll send you the secret to making $1000 in the mail-order business.” What you got was a single printed sheet with instructions on how to place a classified ad that said, “send me one dollar and I’ll send you the secret to making $1000 in the mail-order business” and how to make a copy of the letter in your hands to mail out to the people that responded.

The beauty of this idea is that it exists only to make money.

Often people approach creative endeavors with the idea that making money from it will be a side-effect of the creative process, not an intrinsic part of it. What if you started with making money and then applied your creative process to it?

There’s no money in being a poet, but there’s a poet who sets up a booth at a local street fair in Seattle and writes poems for $10 on an old analog typewriter as you stand and wait. There are also Art-o-mat vending machines all over the US that sell tiny pieces of art for a few dollars from a vending machine.

Do a project where money is the point. Sometimes even a little money can prime the pump and lead to bigger things.


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