The company I work for, Archie McPhee, decided that we were going to do an April Fools joke homepage this year. I had the task of coming up with the products and soon realized that I was basically being asked to parody myself. If you aren’t familiar with the company, our products are incredibly over the top and exaggerated to begin with. (Our top sellers include Bacon Mints and Remote Controlled Hopping, Yodeling Lederhosen.)
I recommend trying this exercise to everyone who does anything creative. It’s really much harder than you think! Half the ideas I came up with we decided were something we might actually do at some point in the future. (Which makes this exercise useful) The other half were too grotesque or profane to risk affiliation with our company. (Rainbow Flavored Unicorn Poop Candy? No.) I probably went through 15 ideas before settling on the first usable one.
After a few days, I decided to go for products that would be physically impossible, legally impossible or something that no one would want to buy. I came up with the Bacon Scented Bacon Tuxedo, the Baby Parachute, a Beard of Bees Kit and a Surprise Dumpster. You can see them here. Our graphics department did an ace job with the pictures, they sell the whole thing.
The reaction so far has been mixed. Some people, like Seth Godin, get it. Some don’t. I have to admit that I did enjoy the fact that proof of the downfall of civilization sprang from my brain.
The most interesting part of the whole experience for me has been the fact that the world is so over the top now, that people believe a product with this description would actually go on sale:
Beard Of Bees Kit
Tired of boring old facial hair? Take it up to the next level with a Beard of Bees! Years in development, we have finally come up with an economical way to take advantage of all the buzz about bee beards. In each box, you’ll get a tube of royal jelly, a grooming wand and a coupon for bees. Just send in the coupon or call with your redemption number and the following morning you’ll receive a package of 30,000 bees in our patented UPS approved Swarm Sack™ packaging. After they arrive, apply the royal jelly to your chin, neck and chest, shake the bag vigorously and then release the bees. Use included wand to coax bees into beard shape. Fun for birthdays, retirements or bachelorette parties. Not recommended for indoor use.
So, whatever you usually create, try and parody it. See what you come up with, it might surprise you!
I really liked the bacon tuxedo! Too bad it’s just a gag.