How do creative people answer the question, “Where do you get your ideas?”

From Neil Gaiman’s site, click on this link for the full, wonderful essay:

‘I make them up,’ I tell them. ‘Out of my head.’

People don’t like this answer. I don’t know why not. They look unhappy, as if I’m trying to slip a fast one past them. As if there’s a huge secret, and, for reasons of my own, I’m not telling them how it’s done.

And of course I’m not. Firstly, I don’t know myself where the ideas really come from, what makes them come, or whether one day they’ll stop. Secondly, I doubt anyone who asks really wants a three hour lecture on the creative process. And thirdly, the ideas aren’t that important. Really they aren’t. Everyone’s got an idea for a book, a movie, a story, a TV series.

Every published writer has had it – the people who come up to you and tell you that they’ve Got An Idea. And boy, is it a Doozy. It’s such a Doozy that they want to Cut You In On It. The proposal is always the same – they’ll tell you the Idea (the hard bit), you write it down and turn it into a novel (the easy bit), the two of you can split the money fifty-fifty.

I’m reasonably gracious with these people. I tell them, truly, that I have far too many ideas for things as it is, and far too little time. And I wish them the best of luck.

The Ideas aren’t the hard bit. They’re a small component of the whole. Creating believable people who do more or less what you tell them to is much harder. And hardest by far is the process of simply sitting down and putting one word after another to construct whatever it is you’re trying to build: making it interesting, making it new.